Michael J. Minnicino
209 Catoctin Circle NE
Leesburg VA 20176
I have the ability to listen and then respond with great effectiveness – in person, over the phone, or in writing.
My business career has been characterized by versatility: Learning new things to solve new problems that will help businesses and organizations grow. I have been successful in management, marketing, and sales. I learned how to manage an organization’s website and online presence. I am able to research, write, edit, design, and produce publications of all types, both digital and in print.
I seek new problems to solve.
Skills and Expertise
Traditional marketing (via phone solicitation, in-person meeting, signage, direct mail, print ads)
Electronic marketing (via MailChimp, Constant Contact, Facebook, and eClinicalWorks)
Research (archival, library, internet)
Print production management
Design (print and digital publications, marketing materials)
Staff management and team development
Microsoft Office (Word, Excel, Publisher, Power Point)
Website maintenance (Wordpress, plus basic HTML)
eClinicalWorks (Electronic Medical Records system)
Medics USA, Inc.
Paeonian Springs VA
June, 2016 to present
Business Development Director
Manage the firm’s large occupational health practice, including adding new corporate clients through phone and digital outreach and in-person meetings, as well as creating contracts and protocols of service
Maintain and improve the practice’s online presence, including acting as webmaster; maintaining the practice’s blog and Facebook page; managing the practice’s presence on Google, Yelp and other similar sites; answering all digital complaints
Research, write, and lay out digital patient newsletter (originally weekly, now monthly)
Create and disseminate digital opinion and satisfaction surveys
Create and order the production of all marketing materials and signage
Freelance writer and editor
1974 to present
Authored articles on a wide range of subjects for publications, as well as book reviews, annual reports, and news summaries for the online news aggregator FrontPage Ireland
Edited many books from manuscript, including Ralph De Toledano’s Cry Havoc, Muhammed Khouj’s Islam: Its Meaning, Objectives and Legislative System, and Sessions and Henderson’s The Noble Experiment: The NRPA, 1965-2005.
Better Impressions, Inc.
2013 to 2015
Account Executive: Inside and outside sales, production management for small regional printer/mailer
The Alban Institute
2012 to 2013
Marketing Manager: Managed all marketing campaigns and materials for nondenominational religious association offering a large book list and nationwide training seminars
ThinkDesign and Communications
Falls Church VA
2010 to 2012
Director of Account Services: Inside and outside sales, production management for regional design/branding firm
National Recreation and Parks Association
2008 to 2010
Developed new books for a large association, including audience surveying, author liaison, and production
Marketed new productions and backlist via print and digital ads, trade shows, and conferences
PMR Printing Company and World Composition Services, Inc.
New York NY and Dulles VA
1976 to 2008
Vice president and Sales Manager
Founded and built a $14 million typesetting, printing, and direct mail enterprise
Recruited and trained a five-person national sales staff
Received professional awards and commendations from the National Composition Association, Printing Industries of Metropolitan New York, the U.S. Postal Service, and others
Rutgers University Library System
New Brunswick NJ
1971 to 1972
Library Assistant II
BA in American Studies, Rutgers University, New Brunswick NJ, 1970