Description

Résumé for

Michael J. Minnicino

209 Catoctin Circle NE

Leesburg VA 20176

Minnicino.m@gmail.com

703.489.9126 (cell)

Summary

I have the ability to listen and then respond with great effectiveness – in person, over the phone, or in writing.

My business career has been characterized by versatility: Learning new things to solve new problems that will help businesses and organizations grow. I have been successful in management, marketing, and sales. I learned how to manage an organization’s website and online presence. I am able to research, write, edit, design, and produce publications of all types, both digital and in print.

I seek new problems to solve.

Skills and Expertise

Expertise

Traditional marketing (via phone solicitation, in-person meeting, signage, direct mail, print ads)

Electronic marketing (via MailChimp, Constant Contact, Facebook, and eClinicalWorks)

Research (archival, library, internet)

Writing

Copyediting

Proofreading

Print production management

Design (print and digital publications, marketing materials)

Staff management and team development

Digital skills

Microsoft Office (Word, Excel, Publisher, Power Point)

Photoshop CS6

Adobe Acrobat

Website maintenance (Wordpress, plus basic HTML)

SEO creation

eClinicalWorks (Electronic Medical Records system)

Work Experience

Medics USA, Inc.

Paeonian Springs VA

June, 2016 to present

Business Development Director

Manage the firm’s large occupational health practice, including adding new corporate clients through phone and digital outreach and in-person meetings, as well as creating contracts and protocols of service

Maintain and improve the practice’s online presence, including acting as webmaster; maintaining the practice’s blog and Facebook page; managing the practice’s presence on Google, Yelp and other similar sites; answering all digital complaints

Research, write, and lay out digital patient newsletter (originally weekly, now monthly)

Create and disseminate digital opinion and satisfaction surveys

Create and order the production of all marketing materials and signage

Freelance writer and editor

1974 to present

Authored articles on a wide range of subjects for publications, as well as book reviews, annual reports, and news summaries for the online news aggregator FrontPage Ireland

Edited many books from manuscript, including Ralph De Toledano’s Cry Havoc, Muhammed Khouj’s Islam: Its Meaning, Objectives and Legislative System, and Sessions and Henderson’s The Noble Experiment: The NRPA, 1965-2005.

Better Impressions, Inc.

Sterling VA

2013 to 2015

Account Executive: Inside and outside sales, production management for small regional printer/mailer

The Alban Institute

Herndon VA

2012 to 2013

Marketing Manager: Managed all marketing campaigns and materials for nondenominational religious association offering a large book list and nationwide training seminars

ThinkDesign and Communications

Falls Church VA

2010 to 2012

Director of Account Services: Inside and outside sales, production management for regional design/branding firm

National Recreation and Parks Association

Ashburn VA

2008 to 2010

Publications Manager

Developed new books for a large association, including audience surveying, author liaison, and production

Marketed new productions and backlist via print and digital ads, trade shows, and conferences

PMR Printing Company and World Composition Services, Inc.

New York NY and Dulles VA

1976 to 2008

Vice president and Sales Manager

Founded and built a $14 million typesetting, printing, and direct mail enterprise

Recruited and trained a five-person national sales staff

Received professional awards and commendations from the National Composition Association, Printing Industries of Metropolitan New York, the U.S. Postal Service, and others

Rutgers University Library System

New Brunswick NJ

1971 to 1972

Library Assistant II

Education

BA in American Studies, Rutgers University, New Brunswick NJ, 1970

References

On request